Cookies Policy

Introduction

ExcelPro Learning Academy ApS ("we", "our", or "us") uses cookies and similar tracking technologies on this website to provide core functionality, measure site performance, and deliver personalized advertising experiences. This Cookies Policy explains what cookies are, how we use them, and how you can control your preferences.

By using this website, you acknowledge that cookies may be placed on your device in accordance with the preferences you select through our cookie consent banner and preferences panel.

What Are Cookies?

Cookies are small text files stored on your device (computer, tablet, or mobile phone) when you visit a website. They allow the website to recognize your device and remember information about your visit, such as your language preference, login status, and other settings.

Cookies can be "first-party" (set by the website you are visiting) or "third-party" (set by external services such as Google Analytics or advertising platforms).

Cookie Categories

We divide cookies into three categories based on their purpose and the legal basis for their use. Your consent is required for analytics and marketing cookies, but essential cookies are activated automatically as they are necessary for the website to function.

1. Essential Cookies

Purpose: Core site functionality, security, session management, and storing your cookie consent preferences.

Examples:

• session_id — identifies your browsing session
• csrf_token — protects against cross-site request forgery attacks
• cookie_consent_status — stores your cookie preferences

Consent Required: No — these cookies are activated automatically and cannot be disabled without severely impairing your ability to use the website.

Retention Period: Session duration or up to 12 months for preference storage.

Legal Basis: Legitimate interest (GDPR Article 6.1.f) — necessary for the website to operate securely and efficiently.

2. Analytics Cookies

Purpose: Measuring traffic, user behavior, and site performance to help us improve the educational experience.

Tools Used: Google Analytics 4

Examples:

• _ga — distinguishes unique users
• _ga_XXXXXXX — stores session state
• _gid — distinguishes users (24-hour expiry)
• _gat — throttles request rate

Consent Required: Yes — analytics cookies are activated only after you click "Accept All Cookies" or enable them in the preferences panel.

Retention Period: Up to 14 months.

Legal Basis: Consent (GDPR Article 6.1.a).

Opt-Out: You can opt out of Google Analytics tracking by installing the Google Analytics Opt-out Browser Add-on.

3. Marketing / Advertising Cookies

Purpose: Remarketing, personalized ad delivery, conversion tracking, and measuring the effectiveness of our advertising campaigns on Google Ads and Meta (Facebook/Instagram) platforms.

Consent Required: Yes — marketing cookies are activated only after you click "Accept All Cookies" or enable them in the preferences panel.

Retention Period: Up to 540 days (Google Ads default).

Legal Basis: Consent (GDPR Article 6.1.a).

Marketing Cookies — Detailed Disclosures

When you consent to marketing cookies, the following data processing activities occur:

Third-Party Ad Serving

Third-party vendors, including Google, use cookies to serve ads based on a user's previous visits to this website and other sites on the internet.

Advertising Partners

We may work with advertising partners such as Google and Meta to deliver advertisements tailored to your interests across various websites and platforms.

Remarketing

We may use remarketing services to advertise to previous visitors of our website. After visiting our site, you may see our ads on other websites, apps, or platforms you visit.

YouTube and Display Network

Advertisements may appear across Google services including YouTube, Gmail, and the Google Display Network.

Tracking Technologies in Use

We use the following tracking technologies on this website:

• Cookies (first-party and third-party)
• Tracking pixels (Google Ads tag / gtag.js, Meta Pixel)
• Device identifiers (browser fingerprint, IP address)
• Conversion event tags

Advertising Measurement

We use conversion tracking to understand which advertisements lead to actions on our website — such as form submissions, calls, or purchases. This allows us to measure campaign effectiveness and allocate budget appropriately. Conversion data may be shared with Google Ads and Meta.

Technologies in Use

Advertising and analytics technologies active on this site:

• Google Ads (gtag.js / Google Tag Manager)
• Google Analytics 4
• Google Remarketing Tag
• Meta Pixel (Facebook / Instagram)

Opt-Out from Personalized Advertising

You may opt out of personalized advertising at any time through the following platforms:

• Google Ads Settings
• Your Online Choices (EU)
• Network Advertising Initiative
• Digital Advertising Alliance

Opting out does not remove ads entirely — you will continue to see non-personalized advertisements.

Cookie Consent Requirements

Cookie Consent Banner

When you first visit our website, a cookie consent banner appears offering three options:

• Accept All Cookies: activates essential, analytics, and marketing cookies
• Reject Non-Essential: activates only essential cookies
• Manage Preferences: opens a detailed panel allowing you to accept or reject each category independently

The banner is dismissible without accepting — clicking "Reject Non-Essential" or closing the banner activates only essential cookies.

Consent Statement

By clicking "Accept All Cookies", you consent to the storing of cookies on your device for analytics and advertising purposes, including personalized advertising delivered by Google and Meta. You may withdraw consent at any time through the cookie preferences panel without affecting the lawfulness of processing that occurred before withdrawal.

EEA and UK Users

Users in the European Economic Area and the United Kingdom receive this consent notice in compliance with the General Data Protection Regulation (GDPR) and UK GDPR. Marketing and analytics cookies are activated solely after explicit, informed, freely given consent under GDPR Article 6(1)(a). Consent is recorded with a timestamp and may be audited upon request.

Withdrawal of Consent

You may withdraw consent at any time by clicking "Manage cookie preferences" in the website footer, or by clearing cookies via your browser settings. Withdrawal does not affect processing that occurred while consent was valid.

How to Manage Cookies

Through Our Website

You can manage your cookie preferences at any time by:

• Clicking "Manage cookie preferences" in the footer of any page
• Adjusting the toggles for analytics and marketing cookies
• Saving your preferences

Your preferences are stored locally on your device for 12 months.

Through Your Browser

Most web browsers allow you to control cookies through their settings. You can:

• Block all cookies
• Accept only first-party cookies
• Delete cookies after each browsing session
• Receive a notification before a cookie is set

Browser-specific instructions:

• Google Chrome
• Mozilla Firefox
• Safari
• Microsoft Edge

Note: Blocking or deleting essential cookies may prevent certain features of the website from functioning correctly.

Data Sharing with Advertising Partners

We share certain data with advertising partners for campaign delivery and measurement. Recipients and the data categories shared include:

• Google LLC: cookie identifiers, conversion events, anonymized behavioral data, remarketing lists. Governed by Google's Privacy Policy.
• Meta Platforms, Inc.: pixel events, conversion data, custom audiences. Governed by Meta's Data Policy.

We do not sell personal data. All transfers to Google and Meta operate under Standard Contractual Clauses where applicable. Data is processed for ad targeting and campaign measurement only — not resold to unaffiliated third parties.

Google and Meta may use this data across their own platforms in accordance with their respective policies. We encourage users to review those policies directly.

Google Services — Full Disclosure

This website uses the following Google services:

• Google Analytics 4: collects anonymized usage data, device info, and behavioral signals. IP anonymization is enabled. Data retention is set to 14 months. Users may opt out via the Google Analytics Opt-out Browser Add-on.
• Google Ads Conversion Tracking: records when a user completes a defined action (form submission, call, purchase) after clicking one of our ads. This data is used solely for measuring ad campaign performance.
• Google Remarketing: allows us to show ads to previous visitors across Google's network. Remarketing lists are not created from sensitive data categories (health, finance, religion, sexual orientation).
• Google Tag Manager: deploys tracking tags on our behalf. No personal data is collected by GTM itself; it acts as a container for the tags listed above.

Google's advertising products are governed by: https://policies.google.com/technologies/ads

Meta Advertising Services — Full Disclosure

This website uses the Meta Pixel to measure the effectiveness of our advertising on Facebook and Instagram. The pixel may record:

• Page views and time on site
• Specific conversion events (form submissions, purchases)
• Custom audience membership for retargeting purposes

We do not use the Meta Pixel to collect sensitive personal data, nor to target users based on health status, financial situation, religion, political views, sexual orientation, or any other special-category attribute prohibited under Meta's advertising policies.

Meta acts as an independent data controller for data collected via its Pixel and processed within its own platform. Refer to Meta's Data Policy.

To manage your ad preferences on Meta platforms, visit: https://www.facebook.com/adpreferences/

Retention Periods

Cookie retention periods vary by category:

• Essential Cookies: session duration or up to 12 months for preference storage
• Analytics Cookies (Google Analytics 4): up to 14 months
• Marketing Cookies (Google Ads): up to 540 days
• Cookie Consent Records: 3 years (audit requirement)

International Data Transfers

Personal data collected through cookies may be transferred to and processed in countries outside the European Economic Area, including the United States, where Google LLC and Meta Platforms, Inc. are based.

These transfers are conducted under Standard Contractual Clauses (SCCs) approved by the European Commission, which provide appropriate safeguards for personal data. A copy of the applicable SCCs can be requested by contacting us directly at [email protected].

Your Rights

If you are located in the EEA or UK, you have the following rights regarding cookie-related data:

• Access (Art. 15): request a copy of data we hold about you
• Rectification (Art. 16): correct inaccurate or incomplete data
• Erasure (Art. 17): request deletion ("right to be forgotten")
• Restriction (Art. 18): limit how we process your data
• Portability (Art. 20): receive your data in a structured, machine-readable format
• Objection (Art. 21): object to processing based on legitimate interest
• Withdraw consent (Art. 7.3): revoke consent at any time without penalty

To exercise any right, email us at [email protected]. We will respond within 30 days. You also have the right to lodge a complaint with your local supervisory authority.

Changes to This Policy

We may update this Cookies Policy from time to time to reflect changes in our practices or for legal, regulatory, or operational reasons. Any changes will be posted on this page with an updated "Last Updated" date.

Material changes will be notified via a homepage banner at least 14 days before taking effect.

Contact Information

If you have questions about this Cookies Policy or wish to exercise your rights, please contact us: