Privacy Policy

1. Introduction

ExcelPro Learning Academy ApS ("we," "our," or "the Academy") is committed to protecting your privacy and ensuring transparency in how we collect, use, and safeguard your personal information. This Privacy Policy applies to all users of our website and educational services, including individuals located in the European Economic Area, the United Kingdom, and Canada.

We operate as a data controller under applicable data protection laws, including the General Data Protection Regulation (GDPR) and Denmark's Data Protection Act. By using our website or engaging with our services, you acknowledge that you have read and understood this Privacy Policy.

2. Who We Are

Legal Entity Name: ExcelPro Learning Academy ApS
Registered Address: Jægerbakken 11, 2820 Gentofte, Denmark
Contact Email: [email protected]
Phone Number: +45 39 17 42 88

We provide online educational programs focused on Microsoft Excel and Microsoft Office skills development for learners throughout Canada. All data processing activities described in this policy are conducted in accordance with applicable Danish and European Union data protection regulations.

3. Cookie Categories and Consent

We use cookies and similar tracking technologies on our website. Cookies are divided into three distinct categories, each requiring different levels of user consent.

3.1 Essential Cookies

Purpose: Essential cookies are required for core site functionality, security, session management, and preference storage. These cookies enable you to navigate our website, access secure areas, and use fundamental features.

Examples: session_id (manages your active session), csrf_token (prevents security attacks), cookie_consent_status (stores your cookie preferences)

Consent Required: No. Essential cookies are activated automatically as they are strictly necessary for the website to function properly.

Retention: Session duration or up to 12 months for preference storage.

3.2 Analytics Cookies

Purpose: Analytics cookies help us measure traffic, understand user behavior, analyze site performance, and improve the educational experience we provide. These cookies collect anonymized data about how visitors interact with our website.

Tools Used: Google Analytics 4

Examples: _ga, _ga_XXXXXXX, _gid, _gat

Consent Required: Yes. Analytics cookies are activated only after you explicitly accept them through our cookie consent banner.

Retention: Up to 14 months.

3.3 Marketing and Advertising Cookies

Purpose: Marketing cookies enable remarketing, personalized ad delivery, conversion tracking, and measurement of advertising campaign effectiveness. These cookies allow us to show relevant advertisements to users who have previously visited our website.

Consent Required: Yes. Marketing cookies are activated only after you explicitly accept them by clicking "Accept All Cookies" in our consent banner.

Retention: Up to 540 days (Google Ads default retention period).

4. Marketing Cookies — Detailed Disclosures

When you consent to marketing cookies, the following specific data processing activities occur:

4.1 Third-Party Ad Serving

Third-party vendors, including Google, use cookies to serve ads based on a user's previous visits to this website and other sites on the internet. This allows us to display relevant educational content and program information to individuals who have shown interest in Excel and Microsoft Office training.

4.2 Advertising Partners

We may work with advertising partners such as Google and Meta to deliver advertisements tailored to your interests across various websites and platforms. These partners act as independent data controllers for data processed within their own systems.

4.3 Remarketing

We may use remarketing services to advertise to previous visitors of our website. After visiting our site, you may see our ads on other websites, apps, or platforms you visit. Remarketing allows us to stay connected with individuals interested in professional Excel and Office skills education.

4.4 YouTube and Google Display Network

Advertisements may appear across Google services including YouTube, Gmail, and the Google Display Network. This provides broad reach to individuals seeking workplace productivity education across multiple digital touchpoints.

4.5 Tracking Technologies in Use

We use the following tracking technologies on this website:

• Cookies (first-party and third-party)
• Tracking pixels (Google Ads tag / gtag.js, Meta Pixel)
• Device identifiers (browser fingerprint, IP address)
• Conversion event tags

4.6 Advertising Measurement

We use conversion tracking to understand which advertisements lead to actions on our website — such as form submissions, calls, or program enrollments. This allows us to measure campaign effectiveness and allocate budget appropriately. Conversion data may be shared with Google Ads and Meta in accordance with their respective data processing agreements.

4.7 Advertising Technologies Active on This Site

The following advertising and analytics technologies are active on this website when you consent to marketing cookies:

• Google Ads (gtag.js / Google Tag Manager)
• Google Analytics 4
• Google Remarketing Tag
• Meta Pixel (Facebook / Instagram)

4.8 Opt-Out from Personalized Advertising

You may opt out of personalized advertising at any time through the following platforms:

• Google Ads Settings: https://adssettings.google.com
• Your Online Choices (EU): https://www.youronlinechoices.eu
• Network Advertising Initiative: https://optout.networkadvertising.org
• Digital Advertising Alliance: https://optout.aboutads.info

Opting out does not remove ads entirely — you will continue to see non-personalized advertisements. However, these ads will not be tailored to your browsing behavior or interests.

4.9 Cookie Preference Management

You can manage your cookie preferences at any time by clicking the Manage Cookie Preferences link available in our website footer. This opens a control panel where you can accept or reject each category independently. Essential cookies remain active as they are required for basic site functionality.

5. Consent Requirements and Management

5.1 Cookie Consent Banner

When you first visit our website, a cookie consent banner appears offering three options:

• Accept All: Activates all cookie categories including analytics and marketing.
• Reject Non-Essential: Activates only essential cookies; analytics and marketing cookies remain inactive.
• Manage Preferences: Opens a detailed panel allowing per-category selection.

Marketing and analytics cookies are NOT activated until you explicitly click "Accept All Cookies" or enable specific categories in the preference panel. The consent banner links directly to this Privacy Policy for full transparency.

5.2 Consent Statement

By clicking "Accept All Cookies," you consent to the storing of cookies on your device for analytics and advertising purposes, including personalized advertising delivered by Google and Meta. You may withdraw consent at any time through the cookie preferences panel without affecting the lawfulness of processing that occurred before withdrawal.

5.3 EEA and UK Users

Users in the European Economic Area and the United Kingdom receive this consent notice in compliance with the General Data Protection Regulation (GDPR) and UK GDPR. Marketing and analytics cookies are activated solely after explicit, informed, freely given consent under GDPR Article 6(1)(a). Consent is recorded with a timestamp and may be audited upon request.

5.4 Withdrawal of Consent

You may withdraw consent at any time by clicking "Manage Cookie Preferences" in the website footer, or by clearing cookies via your browser settings. Withdrawal does not affect processing that occurred while consent was valid. Your choice is stored locally in your browser for 12 months.

6. Data Sharing with Advertising Partners

We share certain data with advertising partners for campaign delivery and measurement. Recipients and the data categories shared include:

Google LLC: cookie identifiers, conversion events, anonymized behavioral data, remarketing lists. Governed by Google's Privacy Policy: https://policies.google.com/privacy

Meta Platforms, Inc.: pixel events, conversion data, custom audiences. Governed by Meta's Data Policy: https://www.facebook.com/privacy/policy

We do not sell personal data. All transfers to Google and Meta operate under Standard Contractual Clauses where applicable. Data is processed for ad targeting and campaign measurement only — not resold to unaffiliated third parties.

Google and Meta may use this data across their own platforms in accordance with their respective policies. We encourage users to review those policies directly.

7. Lead Forms and Contact Requests

When you submit a contact form, request a quote, or register interest in our educational programs, we collect the information you provide. This typically includes: full name, email address, phone number, province or territory, course selection, and your message.

Legal Basis: consent (GDPR Art. 6.1.a) and, where a service relationship exists, performance of a contract (GDPR Art. 6.1.b).

Retention: form submission data is retained for up to 2 years from the date of submission, unless a longer period is required by applicable law or legitimate business need.

You may request deletion of your data at any time by contacting us at [email protected]. A link to this Privacy Policy appears adjacent to every submission button on this site. Submitting a form constitutes acknowledgment of this policy.

8. Google Services — Full Disclosure

This website uses the following Google services:

Google Analytics 4: collects anonymized usage data, device info, and behavioral signals. IP anonymization is enabled. Data retention is set to 14 months. Users may opt out via the Google Analytics Opt-out Browser Add-on: https://tools.google.com/dlpage/gaoptout

Google Ads Conversion Tracking: records when a user completes a defined action (form submission, call, enrollment) after clicking one of our ads. This data is used solely for measuring ad campaign performance and optimizing educational program outreach.

Google Remarketing: allows us to show ads to previous visitors across Google's network. Remarketing lists are not created from sensitive data categories (health, finance, religion, sexual orientation). We only remarket educational program information to users who have demonstrated interest in Excel or Office training.

Google Tag Manager: deploys tracking tags on our behalf. No personal data is collected by GTM itself; it acts as a container for the tags listed above.

Google's advertising products are governed by: https://policies.google.com/technologies/ads

9. Meta Advertising Services — Full Disclosure

This website uses the Meta Pixel to measure the effectiveness of our advertising on Facebook and Instagram. The pixel may record:

• Page views and time on site
• Specific conversion events (form submissions, course inquiries)
• Custom audience membership for retargeting purposes

We do not use the Meta Pixel to collect sensitive personal data, nor to target users based on health status, financial situation, religion, political views, sexual orientation, or any other special-category attribute prohibited under Meta's advertising policies.

Meta acts as an independent data controller for data collected via its Pixel and processed within its own platform. Refer to Meta's Data Policy: https://www.facebook.com/privacy/policy

To manage your ad preferences on Meta platforms, visit: https://www.facebook.com/adpreferences/

10. Prohibited Content Self-Declaration

This website does not promote, sell, or facilitate access to prohibited product or service categories including but not limited to: weapons, controlled substances, counterfeit goods, gambling services (unlicensed), adult content, or services that make misleading health or financial claims. All advertising conducted through Google Ads and Meta Ads complies with the respective platform policies in full.

11. Landing Page Integrity Statement

The content of this website accurately represents the educational programs and services advertised. No bait-and-switch practices are employed. The experience delivered to users arriving from paid advertisements is identical to the experience for all other visitors. Cloaking, automatic redirects, and content variation by traffic source are not used on this website.

12. Children's Privacy

This website is not directed at individuals under the age of 16. We do not knowingly collect personal data from minors. If we discover that data has been collected from a person under 16 without verifiable parental consent, we will delete it promptly. Contact us at [email protected] if you believe we have received data from a minor.

13. International Data Transfers

Personal data collected through this website may be transferred to and processed in countries outside the European Economic Area, including the United States, where Google LLC and Meta Platforms, Inc. are based.

These transfers are conducted under Standard Contractual Clauses (SCCs) approved by the European Commission, which provide appropriate safeguards for personal data. A copy of the applicable SCCs can be requested by contacting us directly at [email protected].

14. User Rights Under GDPR (Articles 15-22)

If you are located in the EEA or UK, you have the following rights:

• Access (Art. 15): request a copy of data we hold about you
• Rectification (Art. 16): correct inaccurate or incomplete data
• Erasure (Art. 17): request deletion ("right to be forgotten")
• Restriction (Art. 18): limit how we process your data
• Portability (Art. 20): receive your data in a structured, machine-readable format
• Objection (Art. 21): object to processing based on legitimate interest
• Withdraw consent (Art. 7.3): revoke consent at any time without penalty

To exercise any right, email us at [email protected]. We will respond within 30 days. You also have the right to lodge a complaint with your local supervisory authority:

• EU users: https://edpb.europa.eu
• UK users: https://ico.org.uk

15. What Data We Collect

We collect the following categories of personal data when you use our website and services:

• Full name
• Email address
• Phone number
• IP address
• Browser type and version
• Device type and operating system
• Cookies and tracking identifiers
• Usage data (pages visited, time on site, click paths)
• Form submission content (course inquiries, messages, program preferences)
• Conversion events (form submits, calls, course enrollments)

16. Legal Basis for Processing (GDPR Art. 6)

For each data type, we rely on the following legal bases:

• Contact form data: consent (Art. 6.1.a) and contract performance (Art. 6.1.b) where a service relationship is initiated
• Analytics data: consent (Art. 6.1.a)
• Marketing/remarketing data: consent (Art. 6.1.a)
• Security and fraud prevention: legitimate interest (Art. 6.1.f)

17. Retention Periods

We retain personal data for the following periods:

• Contact form submissions: 2 years from date of submission
• Analytics data (GA4): 14 months
• Marketing cookies (Google Ads): up to 540 days
• Email communications: duration of relationship + 1 year
• Server logs: 90 days
• Cookie consent records: 3 years (audit requirement)

After the retention period expires, data is securely deleted or anonymized. Exceptions may apply where longer retention is required by law.

18. Security Measures

We implement appropriate technical and organizational measures to protect your personal data against unauthorized access, loss, alteration, or disclosure. These include:

• HTTPS encryption (SSL/TLS) for all data transmission
• Secure hosting infrastructure with access controls
• Regular security audits and vulnerability assessments
• Employee training on data protection obligations
• Restricted access to personal data on a need-to-know basis

While we take reasonable steps to protect your data, no method of internet transmission or electronic storage is completely secure. We cannot guarantee absolute security.

19. Third-Party Links

Our website may contain links to external websites operated by third parties, including educational resources, advertising platforms, and social media services. We are not responsible for the privacy practices or content of these external sites. We encourage you to review the privacy policies of any third-party sites you visit.

20. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or business operations. Changes will be notified via a homepage banner a minimum of 14 days before taking effect. The "Last Updated" date at the top of this policy indicates when the most recent revision occurred.

Continued use of our website after changes become effective constitutes acceptance of the updated policy. If changes materially affect your rights, we will seek renewed consent where required by law.

21. Contact Information

If you have questions, concerns, or requests regarding this Privacy Policy or our data processing practices, please contact us:

ExcelPro Learning Academy ApS
Jægerbakken 11
2820 Gentofte
Denmark

Email: [email protected]
Phone: +45 39 17 42 88

We will respond to your inquiry within 30 days.